SharkThink is a company specialised in implementing strategies to support organisations in developing their international growth potential.
The motto for Rebranding emerged after analysing the strengths and weaknesses of the company, the internal structure and the external vision. Once the constraints and the strategy to be followed were identified, the level of depth that this process should cover was also considered.
The intention of this model is to maximise the size of the brand by determining its image according to the target audience. It is important to monitor the results and to create a “brand culture” internally.
Creation of a new, powerful and dynamic graphic identity to highlight STK’s values
The purpose of this challenge is to design the brand’s visual identity in order to clearly convey its values and provide effective communication.
The exploration of linear forms and connecting links were the starting point for the creation of the visual identity.
The idea was developed through lines and links representing the role of international consulting, highlighted by the shape of the globe. The colour and the placement of the company’s initials were combined in order to visually represent the philosophy of the brand, encompassing all the services necessary for the development of an internationalisation process. We developed a visual identity based on the infinite mutation of networks represented by solid lines, making a connection with the immensity of diversification opportunities present in the global market.
